ethiKids debuts at 2008 Toy Fair

“Here’s a story from our ‘what’s the deal?’ game – helping kids learn to deal with peer pressure.” With that introduction we invited buyers into our booth at the Toy Fair. Interest grew as we explained the importance of conversations in helping children find their way through the pressures of daily life, especially as they approach their tween and teen years. We heard, “Amazingly simple – and necessary.” And – over and over again – they shared personal stories related to their children and the dilemmas they face. “We need this!”

Our goal in participating in this huge effort was to get to know our customers face to face. We put together a team of friends who believed in us – parents and professionals with backgrounds in education, social services and psychotherapy. Standing tall in our midst was a “Don’t Stop Here!” sign that helped passers-by know immediately what we were all about – with a little touch of humor. Our booth was set up to show the pressures kids face, testimonials – but mostly there was room to talk.

We told our story from the heart when people asked what our product was all about. It was amazing how universal the appeal was. We heard from people already working hard to keep their shops stocked with a full array of products that can be both fun and educational. We heard from business partners running centers where kids can come to learn yoga or Tai Chi as part of developing overall personal discipline. Faith-based teachers wanted to be current and relevant in kids lives. Lots of people are out there doing great work with children, and they saw “what’s the deal?” as an adjunct to what they were already doing. Very heartening.

Overall we began some important relationships with partners in our mission. Representatives from several European and South American organizations are ready to discuss translations. (We’re doing feasibility studies now.) There was a great deal of interest in our boys and girls versions (under development). At the end of the day, our Toy Fair experience served us well. We survived the cameras, we learned a lot – and we are proud that “what’s the deal?” is now being used across the US, Canada and even Barbados! Thanks to everyone who encouraged and supported our participation.